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How Loyalty Programs Will Impact 2021 Holiday Shopping
Many brands struggled during the COVID-19 pandemic and economic shutdown that came from it.

Between safety concerns and logistical nightmares, the 2020 holiday shopping season was a real challenge – something we’ve never seen before and could not have predicted.

But there are strong signs that this year’s holiday season will be much improved for brands.

The challenge will be understanding what customers are looking for this year and how loyalty will play a role in influencing where they spend their dollars.

Given increased consumer expectations, with a focus on convenience and value, we wanted to know how consumers view the upcoming holiday shopping season. To find out, we surveyed 1000 U.S. consumers in late September to learn:

• What benefits do consumers value the most?
• Where are they going to shop?
• Just how are loyalty programs going to impact the 2021 holiday shopping season? 
• What is more important for brands to do not only this holiday season but going forward?
• And of course, how does loyalty play into all of this?

In this upcoming webinar entitled, How Loyalty Programs Will Impact 2021 Holiday Shopping, Mark Johnson, CEO and CMO of Loyalty360, and Carlos Dunlap-Beard, VP, Loyalty Strategy at Clarus Commerce, will share and discuss the findings of a recent survey of 1000 U.S. consumers to help you formulate future strategies even beyond the holiday season.


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