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How to Practically Evoke Customer Emotions to Drive Value with Colin Shaw
The ECXO is delighted to host Colin Shaw, the CEO and Founder of Beyond Philosophy who will reveal How to Practically Evoke Customer Emotions to Drive Value and answering your questions. With almost 300,000 followers on LinkedIn, this is your opportunity to meet one of the main original pioneers of customer experience who have helped shape the whole industry. Colin will share his practical insights from more than 20 years’ helping organizations transform their CX worldwide.
The two ECXO panellists will be @Joanna Carr, CX Consultant at Allegro and ECXO Ambassador and co-founder, and Ricardo Saltz Gulko, the MD of Eglobalis and the Founder and Initiator of the ECXO movement.

What you will learn?

How to Practically Evoke Customer Emotions to Drive Value ($)
1. Why customer emotions are overlooked by most organizations
2. The 20 emotions proven to drive and destroy value ($)
3. How to design emotions into your Customer experience
4. The critical importance of the peak and end emotions in designing an experience
5. Practical examples of how to evoke specific emotions in your emotional experience design.

Join our conversation: https://ecxo.org/indiv
Who is Colin Shaw?

Bio:Colin is an original pioneer of ‘Customer Experience.’ LinkedIn has recognized him as one of the ‘World’s Top 150 Business Influencers’, where he has 291,000 followers. Shaw’s consulting company, Beyond Philosophy LLC, has been recognized by the Financial Times as ‘one of the leading management consultancies for the last four years in a row. Colin is renown for a very practical approach to CX. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 5% of all podcasts by BuzzSprout.

Everyone who joins our session be able to download a free copy of Colin’s book called ‘Unlocking the Hidden Customer Experience: Short stories of remarkable practicals to ensure success’. within the European Customer Experience Organization: https://ecxo.org/individuals/
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