The concept of Software-as-a-Service (SaaS) has transformed the software industry. As a result, software and SaaS providers have learned that business success and profitable growth depends more as much on the full adoption of their solutions and renewals across their customer base as it does on winning net-new customers.
Dimensional Research surveyed 203 sales leaders to understand the role that value management plays in this new as-a-Service business model, seeking to understand the importance of value management in the SaaS selling motion.
Join Peter O'Neill, industry analyst, on August 6 at 12:00pm ET, as he shares his analysis of the data. In this webinar, Peter will discuss:
-A self-assessment of where your organization falls across the spectrum of value management adoption
-The need for SaaS businesses to adopt value management to improve their Net Retention Rate - and what that means to your company's shareholders
-The implications of Covid-19 on the SaaS sales landscape - and recommendations on how to empower your team to overcome these challenges