Session Title: Gamifying the Customer Experience: The New Engagement Playbook
Since the pandemic, 75 percent of consumers are spending more time online. While that sounds great for marketers, the increase in digital consumption has only brought a lot more competition and noise in the battle for engagement.
For many, their playbook is no longer working. However, a new playbook is emerging, one that uses what consumers love engaging with online and turns it into a new vehicle for brands to drive engagement and sales while capturing new first-party data.
Join Mark Johnson from Loyalty360 and Pam Erlichman CMO of Jebbit to hear the five new plays that should be in every marketer’s playbook.
• Attracting customers in a new and different way
• When "buy now" isn't enough - new ways to win customer engagement
• Finding simplicity in data
• Asking the right questions to understand your customers better
Mark Johnson, CEO, Loyalty360
Pam Erlichman, CMO, Jebbit
**This webinar is a part of Loyalty360's virtual Loyalty Expo. Sessions are free and open to anyone to attend. Recordings will be available for all registrants and Loyalty360 members after the event. To see and register for additional sessions, visit https://loyaltyexpo.loyalty360.org/virtual-loyalty-expo