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The Wider Socio-Economic & Cultural Value of Targeted Advertising in Europe
Targeted advertising is about more than just business. It provides vital support for SMEs, is intertwined with the promotion and protection of European culture, delivers a growth engine for European champions to thrive on the global stage, and supports a pluralistic media landscape.

Yet the wider socio-cultural value of targeted advertising, and how it contributes to the specific make-up of Europe’s economy and digitisation strategy is often overlooked.

In this session, IAB Europe's Chief Economist, Daniel Knapp, will present key findings from an empirical study that systematically explores these contributions of targeted advertising and will moderate a stimulating debate about how targeted advertising can be used for good to continue delivering these values.

Sep 16, 2021 11:00 AM in London

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