Broadcast Media groups are growing and powering the engines behind a wide range of synergistic cross-media enterprises; we discuss the challenges and opportunities with some who are leading the charge.
Moderator: Brenda Hetrick, CRO, Matrix
Tom O'Brien, President, The Weather Group and EVP, Allen Media Group
Brian Lawlor, President, Local Media E.W. Scripps
William Sally, EVP, Sales, Nexstar Broadcasting Group
More on the Matrix Media Ad Sales Summit Candid Conversation Series can be found here: https://www.matrixformedia.com/en-us/media-ad-sales-summit-candid-conversations