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Naturally Chicago Office Hours: Growing a New Product Niche
Join us for Naturally Chicago Office Hours on August 6 (9-10 a.m.) for an engaging discussion of how startup companies can grow — and pivot, if necessary — in a new product niche. This program is co-produced by our colleagues at Naturally Austin.

Shibani Baluja of lil'gourmets is our guest speaker. When lil'gourmets launched in 2018, it was the first first and only chilled organic veggie meal for kids. Its complex, global recipes feature mostly veggies and beans, combined with nourishing ingredients like coconut milk and olive oil, plus unique chef-crafted spice blends for fresh, delicious RTE snacks & meals.

This bold idea has gotten lil'gourmets placement in about 200 stores, most recently getting on shelf in Whole Foods Markets' Southwest region. The company is still working on its biggest challenge: persuading parents who are accustomed to buying shelf-stable products for their kids that they need a fresh, refrigerated, palate-developing alternative.

Shibani — a graduate of the Good Food Accelerator — will explain her strategy for addressing that challenge. Lil'gourmets is woman- and minority-owned, and Shibani will be joined by Becky McAninch Graham, the company’s chief marketing officer, for the Q&A.

Aug 6, 2021 09:00 AM in Central Time (US and Canada)

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