In part two of this webinar series, we look at techniques to collect and transform data into useful, actionable competitive intelligence (CI). This involves analytical methods to scrutinize the raw data along with the ability to synthesize this data into a relevant and compelling customer story. This is a difficult phase of CI so having a few proven processes can really help.
This webinar does not require that you complete Part 1, where we covered how to navigate organizational issues to build a trusted Competitive Intelligence function, key competitive processes, and some "big rules" that should govern a successful effort. If you'd like to check it out, Part 1 is available on-demand here, https://us02web.zoom.us/webinar/register/WN_D4_6nlRWRB6ZUMvrfXlE6g
Feel free to contact us before the webinar if there is a specific question you'd like us to cover.