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Making insurance interesting: bringing products to life
How does anyone get excited about insurance? Sam joined Hiscox 10 years ago as a Product Head after a career in sales for FMCG brands such as Procter & Gamble, Mars, Pepsico and BBC Worldwide. Her challenge was to “bring Professional Indemnity to life” to increase sales and market share. In this conversation, we will look back at some of the lessons she learned from outside the insurance industry and how she has applied them at Hiscox.

Oct 14, 2020 03:00 PM in London

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