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From insurance to banking and beyond, building a brand in the financial services category would test the wits of the most astute agencies and masterful marketeers alike. In this session you’ll find out how the best in the sector are combining the rational with the emotional, the logical with the magical to create some of the smartest financial services campaigns money can buy. Whatever category you work in, tune in to find out what you can learn from the money maestros in the final presentation of our Sector Spotlight series.