It is no longer disputable that rubber smallholders have been suffering for far too long, pursuing a business model which no longer works well. Smallholders must now embrace the diversification business model if rubber growing is to be sustained in the country, and farmers are better compensated. It is also time that the rubber farmers explore some elements of the rubber downstream business including raw rubber processing and even some simple rubber-based products which are in demand. With the advent of e-commerce, such products can be marketed regionally or even worldwide. With the availability of new internet-based technologies, there is no reason why such a business model cannot work.
On the other hand, the rubber product industry is facing serious challenges such as low productivity, wastages and the prolonged low price of the commodity. The Covid-19 pandemic has aggravated the situation making them more vulnerable to the economic impact. Global demand declines across the board to the extent that rubber industry can no longer sustain themselves through the changes.
The rubber industry must rise to tackle the challenges that are facing the world today. Hence, the rubber forum aims to discuss on the raising issues and challenges faced by the rubber industry not only in Malaysia but also views from outside the country. This Webinar also aims to further strategize new business model for the nation hence bringing back Malaysia to the golden days as the number one in the whole rubber industry.