Understanding WHY customers make the choices they do will help us lead more successfully, provide better customer experiences, and assist in improved innovation success.
The question we need to be asking is, “what is the customer trying to accomplish by engaging your organization?”.
When we buy a product or service, we are essentially “hiring” it to help us complete something we need to have done. Knowing this specific detail about your customers is more important than simply gathering more data on a customer.
In this webinar, we will explore common customer data points used to inform service and innovations versus the questions we should be asking, and answering, about our customers.