Business Brown Bag: Advertising in the Digital Landscape

The ASU Small Business Development Center is excited to partner with the San Angelo Chamber of Commerce and the Business Factory to host this no-cost webinar.

As a small business, managing your advertising in this COVID environment it is essential to have ways to reach your audience where they are. People are working from home, limiting their exposure and utilizing more digital services due to the continued COVID spikes. This session will cover how to put your advertising budget to work most efficiently for your business utilizing digital ads. Our guest speakers, Andi Markee and Chrys Forbes from Media Advantage will help you understand the ins and outs of digital advertising by covering the following topics:

* Digital marketing terminology
* Digital marketing tactics and tools
* How to purchase digital advertising
* Benefits of self-run campaigns and working with professional ad buyers