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Never Give Up: A Memoir by Effy Pfeffermann
Effy Pfeffermann wrote his memoir, "Never Give Up," as a testament to his life philosophy and "so that [his] grandsons will appreciate their Jewish heritage, be kind to other people, and understand the importance of Israel to the Jewish people." Born in Timisoara, Romania, Effy and his immediate family survived the Holocaust. After the war, he emigrated to Israel, where he became an active duty officer in the army for seven years. Eventually he moved to the United States, married his wife Susan and embarked on a corporate career until his entrepreneurial spirit carried him into many successful business ventures. Effy wrote his memoir, "Never Give Up," as a testament to his life philosophy and "so that [his] grandsons will appreciate their Jewish heritage, be kind to other people, and understand the importance of Israel to the Jewish people."

Mar 4, 2021 11:00 AM in Pacific Time (US and Canada)

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