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Metra Presents: My Metra New Outreach Campaign
Join us for the fourth installment of the WTS Agency-Partnered Event Series where we check-in with our public agency partners to hear about topics that are important to them within the transportation industry. In this event, we will be catching up with Metra’s CEO, Jim Derwinski. He will be discussing Metra’s New Outreach Campaign: MY METRA. MY METRA is a brand-centric communications initiative that provides riders a sense of ownership over the rail system by reinforcing the role it plays in their lives. In addition, it reminds employees of their role in the customer experience and empowers them as brand ambassadors. Launched in 2020, the My Metra message was in response to the pandemic and promotes the “Commute with Confidence” message.
The presentation will be followed by live Q&A from our attendees. Already have a question you want to ask? We would love to hear it! Please send your questions to programs@wtsgreaterchicago.org and we will do our best to incorporate it into the Q&A session.

Feb 24, 2021 11:30 AM in Central Time (US and Canada)

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