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Understanding Multicultural Consumer Identity: Deep Dive into Hispanic Consumers
Did you know that race/ethnicity is the most important part of identity for multicultural consumers? As insights and marketing professionals, understanding consumer identity is key to building authentic connections.

With multicultural consumers now representing more than 100% of population growth, all consumers are expecting more of brands. Across all multicultural segments, Hispanic consumers are the fastest-growing consumer group accounting for 53% of U.S. population growth between 2013 and 2018. The segment is projected to nearly double in size during the next 40 years.

May 27, 2021 01:00 PM in Eastern Time (US and Canada)

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