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DCHA ABS webinar-"Genetic Focus: Creating the Most Valuable Calves Across the Dairy Herd"
Maximizing and cultivating the right genetics from your herd is no easy feat, particularly in our shifting and consolidating dairy market. As we strive to improve the efficiency and profitability of our dairy herd, it's more important than ever to assess opportunities to tie in a quality beef solution on our lower genetic animals. Let's take a closer look at the impact of using a differentiated beef-on-dairy program to drive profitability and give thought to its place in a high-caliber genetic strategy.

The American Association of Veterinary State Boards granted one Registry of Approved Continuing Education (RACE) credit for this DCHA webinar. Thus, veterinarians may earn one CE if they attend.

Dec 3, 2020 02:00 PM in Central Time (US and Canada)

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Matthew A. Cleveland
Director, Global Beef Product Development @Genus ABS
Following a Ph.D. in Animal Breeding and Genetics from Colorado State University in 2006, Matthew joined Genus, a world leader in animal genetic improvement, as a Quantitative Research Scientist in the Genus research group. His early career focused on developing statistical methodologies to incorporate genomics into the genetic improvement program at PIC. For the last six years, Matthew has led the Global Beef Product Development team at ABS which is responsible for the beef genetic program. The Product Development team sits at the interface between science-driven R&D and a customer-focused commercial business and is tasked with developing innovative products and delivering improved beef genetics with demonstrated customer value around the world. Matthew currently resides near Columbus, WI with his wife Susan and three children.
Brandon Sowder
Director, North American Business Development Directorr-Beef InFocus @Genus ABS
Brandon Sowder is an experienced leader the dairy and beef industries. He spent his first fifteen years of his professional career with Genus working both domestically and abroad. During his time away from Genus he served as the Global Director of Sales for Calf-Tel and then returned to Genus as the Business Development Director. Brandon lives with his wife and four children in Kentucky.
Samantha Wilson
North American Beef InFocus & NuEra Genetics Brand Manager @ABS
Originally from the UK, Samantha joined the ABS business in 2017 to lead beef marketing and product management in Europe, Middle East, Africa and Russia. At present, Samantha is heading up the North American brand management for Beef InFocus and NuEra Genetics, working from the UK due to travel restrictions. A role vital for bridging the gap between new product development and delivering to valued customers. In the UK, Samantha lives on her family’s farm where her parents run a cow calf operation and sheep.