E7. Rebuilding Tourism -A Case Study on Thailand
Over the past 25 years, Thailand has experienced a spectacular economic crash (1997), a tsunami (2004), coups (2006, 2014), the occupation of its main international airport by protesters (2008) and serious political violence (2010).
Yet the statistics speak for themselves. In 1960 around 80,000 foreign tourists came here. Last year it reached 39 million, earning more than $60bn (£46bn) for Thailand, and indirectly contributing around one fifth of the country's national income. The country's tourism sector was considered so robust that the country got the nickname "Teflon Thailand".
It is crucial that Thailand will need to invest time, money and resources in a strategy that helps rebuild tourism. In this webinar, we have invited experts from both the academic world and industry to discuss strategies for the hotel industry, governance and tour companies and how they can work together to rebuild tourism. What can Thailand do to rebuild I Tourism? What will POST Covid-19 tourism look like?
Professor Eugenia Wickens (Chair)
Mr Theerapat Trungprakan
President @ Thai Elephant Alliance Association (TEAA)
Ms. Neeracha Wongmasa
President @Thai Ecotourism and Adventure Travel Association TEATA
Dr. Preechavude Keesin
President @ Pisona Group Co. Ltd
Assistant Professor Ann Suwaree Ashton
Associate Dean for Administration & Vice Director of Center for Service Sector and Tourism Research @ NIDA
Assistant Professor Preeda Chaiya
Faculty of Tourism and Hotel Management, Mahasarakham University, Thailand
Registration is now closed. You can still participate in this webinar by watching live on our Youtube Channel where you can also submit questions and participate.
Professor Eugenia Wickens