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The Business Case for Sustainability
What is the business case for sustainability? How do you measure your return on sustainability investment? What are those hard and soft metrics you can use? Surely it’s just a cost centre – distracting from the real work – delivering on our business value proposition – generating revenues, cutting costs, managing budgets, keeping the lights on? What sustainability lens might you add? Channel budgets into reimagining and redesigning established processes, legacy products and services, developing initiatives, crafting strategies and bringing new products to market? What would be the return on sustainability investment?
Let us explore the holistic value that can be created – monetary, human, social, environmental, employer brand, stakeholder value, natural world, professional value.

The webinar is ideal for those, across leadership, looking for and justifying their investment in sustainability – and driving new forms of business value.
Learn about crafting a business case – identifying and justifying the value equation and hear from those that see their return on sustainability investment already paying off.

Mar 31, 2023 12:00 PM in Dublin

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Des Ferris
Formally Sustainability Manager at Keelings @Sustainable Winning Performance Ltd
Des is an experienced Managing Director spanning 32 years in the FMCG sector, with a wide range of commercial, technical and functional skills , with a proven successful track record of winning in a very competitive business environment. Des' strong drive, focus and breadth of front end business experience along with significant understanding of product and business growth strategies serves to engage all stakeholders positively in delivering "Sustainable Winning Performance". Des has worked for some of Ireland's best known and managed companies including Keelings and Nature's Best Ltd and is now the Managing Director of Sustainable Winning Performance Ltd
Siobhan Taffe
Group Finance Director @Uniphar
Siobhan joined Uniphar in 2009 and has worked in various finance roles across the Group. Prior to working in Uniphar Siobhan has industry experience in Telecommunication, Leasing and pharmaceutical manufacturing. Siobhan is a Chartered Management Accountant
Jo-Ann Garbutt
Sustainability Director
A well-rounded professional with a reputation for delivering transformational outcomes across a variety of projects and on an international scale. Most recently in implementing a strategy, framework and approaches for achieving positive ESG outcomes: above-industry CDP score, setting approved SBTi carbon reduction targets, and a silver status rating for sustainability from a third party. My bachelor’s degree in Civil Engineering and construction site experience contributed to a pragmatic and data-driven approach to understanding and solving challenges involved in delivering on Environmental ESG outcomes, and a commitment to finding the best solutions towards excellence and sustainability. With a commitment to inclusive approaches and strategic and systems thinking, my master’s degree in Organization Development supports my efforts to ensure a strong base in setting-up ESG governance structures and addressing internal and external social aspects of ESG.
Conal O'Neill
Group General Manager @Regional Ireland & Partners Hotels at Dalata Hotel Group plc
In his role as Group General Manager, Conal heads up operations for some 16 hotels in regional Ireland under the Clayton and Maldron brands. He also chairs the “Environment Steering Group” at Dalata which in turn reports into the company board level ESG Committee. The “Environment Steering Group” acts as an umbrella group for all activities across the company aimed at reducing impact on the environment. Conal is a fellow of the Irish Hospitality Institute, an Hotel Management Graduate of GMIT and previously worked at Ion Equity and Jurys Doyle Hotel Group plc both in Ireland and the UK.