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A Data Journey: How Wyndham Hotels & Resorts is Delivering Personalization on a Global Scale


Nov 10, 2021 12:46 PM

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Sarah Pannacciulli
Senior Director CRM Strategy and Enablement @Wyndham Hotels & Resorts
Sarah Pannacciulli serves as Senior Director, CRM Strategy and Enablement, at Wyndham Hotels & Resorts, one of the world’s leading hotel brand franchisors and hotel management services providers with approximately 8,9200 hotels across 95 countries under 22 hotel brands. In her role, Sarah is focused on driving direct channel contribution, loyalty occupancy and Rev Par index. As a data-driven storyteller, she’s responsible for connecting data from multiple sources and assessing the impact of Wyndham’s multi-channel marketing investments to drive actionable insights and business strategy.
Emily Merkle
Partner, Data Science + Insights @ICF Next
Emily Merkle, has 15 years of experience in leading and developing data strategies, advanced analytic solutions and data-driven insights that contribute to business growth. At ICF Next, Emily leads our analytic team of data scientists, data visualization specialists, digital analysts and measurement experts. She’s responsible for the development and implementation of analytic strategies to support precise personalized targeting for clients across the multiple industries ICF Next supports. She utilizes a mix of traditional analytics and advanced predictive modeling solutions to achieve client goals.