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A Data Journey: How Wyndham Hotels & Resorts is Delivering Personalization on a Global Scale
Sarah Pannacciulli, Senior Director CRM Strategy and Enablement at Wyndham Hotels & Resorts takes us on the hotel group’s personalization journey across their 22 global brands with hundreds of millions of customers and Wyndham Rewards members. She’ll highlight the hotelier’s customer-first transformation – before and during the pandemic – and dig into the need to deliver a personalized, omnichannel experience to each customer. Along with how to get started integrating these concepts into your brand ethos.

Emily Merkle, Partner Analytics + Data Science, from ICF Next, will join in the discussion to highlight some of the challenges, as well as, methods and techniques brands can employ to deliver experiences in the way your customers expect – and technology’s fundamental role in bringing personalization to life.

Key takeaways include:

• Why it’s crucial for your brand to deliver truly personalized experiences
• Identifying and overcoming the challenges brands face in personalizing experiences
• How to leverage advanced analytics and predictive modeling to deliver at scale
• What brand marketers can do to begin their own personalization journey


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