Jayanta Jenkins, Global Executive Creative Director, Samsung Mobile
Jayanta Jenkins has moved on from his near year-long stint at HP, joining Cheil Worldwide as its global executive creative director for Samsung Mobile.
Jenkins was most recently HP’s global executive creative director and previous to that was Twitter’s global group creative director. He was also global creative lead at Apple’s Beats by Dre and is a founder of the Saturday Morning creative collective.
Jenkins brings 17 years experience as a creative leader, and at Cheil he will be responsible for the network’s creative direction for the Samsung Mobile Communications global account, heading up a dedicated global creative team.
The role is a new position within Cheil Worldwide, created as the network’s Samsung Mobile global business has grown. Jenkins will report directly to Cheil Worldwide’s global chief creative officer, Malcolm Poynton.
“It’s been a long search to find a creative leader who gets what it takes to connect contemporary brands with today’s consumers. Jayanta brings that and more,” said Poynton. “On top of his unique experience working inside global tech companies as well as some of the world’s leading agencies, he’s a great guy. I’m excited to have Jayanta join us as we continue to shake up the landscape of the industry.”
Jenkins added: “There is no sector more dynamic right now than mobile and as Samsung is the world’s biggest mobile brand, this role presents me with an absolutely irresistible challenge and a real opportunity to further engage audiences in new and exciting ways.”