Oct. 22, 1 pm ET US
EXPERTS: Mike Anderson, CEO, Cultural Transportation and former CHRO for the US Department of Housing and Urban Development; Al Cini, CEO Founder, BCAT Brand Alignment; Peter Goldberger, Senior Partner, Incentive Team, and Todd Hanson, President, Catalyst Performance Group.
BRAND STORIES: Bulova, Samsung, TaylorMade. With guest brand expert Ryan DeGrand, Principal, Pro Am.
SUMMARY: Employee engagement has been a hot topic for 10 years or more, and yet the results to date are so poor many people now call the process "employee experience." In fact, the true failure is due to the lack of a strategic and systematic approach that focuses on return-on-investment, as well as a lack of attention from the CEO and CFO that is likely to change in the current business climate. This session will focus on effective practices for developing effective engagement processes linked to organizational objectives and concrete business goals.
Panelists will join Bruce Bolger, founder of the Brand Coalition to see what can be learned about the stories of these leading brands and how they can be applied in different types of programs.