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Breaking creative conventions this Christmas
Getting cut-through at Christmas is never easy but as many charities plan to make a dash for cash in the season of goodwill, this year it’s going to be harder than ever. To stand a chance of opening people’s hearts and their wallets, original creative work will be essential.

But according to a recent YouGov poll, almost 7 out of 10 people agree that brands and companies have been delivering the same message during the coronavirus crisis.* The public have grown tired of hearing phrases like ‘we’re all in this together’, and ‘unprecedented’.

Fundraising Strategist Chloë Amstein believes charities are not immune to create ads that look and sound the same. In her recent Third Sector article she observed that coronavirus emergency appeals were a ‘sea of sameness’, and how this creates an open goal for brave charities willing to take creative risks.

Join us on Thursday 20 August 2020 with Chloë, and our group of expert panelists from several UK charities to get practical advice on how to tell your charity’s story with authenticity and originality. Panelists will also share their own insight from recent campaigns, and reveal their favourites from inside and outside the sector.


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