Success to winning a proposal is not just in writing an effective proposal, it starts with the Pre-RFP strategy Development. This webinar focuses on how to conduct essential market research, using Pre-RFP Capture Activities. Learn how to build a Capture Planning Actions and determine the top agencies that align with your goals and products. One of the key strategies discussed in the webinar outlines how gathering market intelligence to ensure better understanding of the agency who may be your potential customer. In addition to learning who your competitors are.