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Customer-Centricity: Transform Customer Journeys at Scale


Oct 21, 2020 02:03 PM

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Guilherme Rodrigues
AVP Customer Experience and Design Lead @payit (First Abu Dhabi Ban)
Guilherme, AKA Guil, is a Customer Lead with more than 12 years of experience in a variety of industries. He started working with UX back in Brazil, at HP, when he was part of the R&D team for Walmart digital products. In 2012, he moved to UAE, and since then he has participated in relevant projects, such as the 2nd generation of SmartGates for Dubai airports as well as the Digital transformation initiative at Etisalat. This particular project gave Etisalat the award of the most valuable brand in 2017. Today, Guil focuses his time on Customer Experience and Service Design activities for payit wallet, the UAE’s first fully-featured digital wallet by FAB.
Ilaria Buonpane
Head of Group CX & Strategic Marketing @Chalhoub Group
laria Buonpane is a CX leader, passionate about designing for everchanging customer needs and delivering experiences that matter to people. She heads up CX & Strategic Marketing at Chalhoub Group, in charge of curating holistic and memorable human experiences that will drive customer lifetime value. Her team is supporting fashion and beauty brands from the design to the execution of their CX transformation, in line with the Chalhoub Group vision of becoming hybrid retailer bringing luxury experiences to the fingertips of the customers everywhere. Ilaria has an extensive experience in the Consumer management field, and she’s a recognized CX professional. As a consultant (Accenture and Deloitte Digital), before joining Chalhoub, she supported many brands across different industries with CX design and omnichannel transformation execution.
Abitab Bhaskar
CEO- International Business @Netcore Solutions
Abithab is a start-up specialist, strategist and a change agent with over two decades of wide experience and global exposure in the US, Middle East, Africa, Southeast Asia, and Europe. Associated with Netcore for 17 years now, Abithab has held various roles and responsibilities. In his current role, he has been instrumental in strategizing processes to expand the global footprint with indirect presence in over 20 countries and direct presence in USA, Singapore, Malaysia, Indonesia, Thailand, Nigeria, Philippines, Vietnam and UAE