From promotions with Disney to a car giveaway with a local dealership to content sharing with a major university, Capital Area District Libraries has shown the power of partnerships by elevating its presence within the community and amassing hundreds of thousands of dollars’ worth of free advertising and services. The architect behind this successful effort will lay out the foundations of creating strategic community partnerships through leveraging library assets and without increasing your budget.
- Learn easy marketing strategies that can be used by all types of libraries
- Learn how to identify and assign value to library assets
- Understand how to leverage assets to attain access to new audiences