Tik Tok & Snapchat & Facebook, oh my! Doesn’t it just seem like yesterday that we were rolling our eyes at our parents because of how out-of-touch they were? Today, it seems that every three months there is a new tool or technology that we are three years behind in learning how to use. How is it then, that we keep up and appeal to the next generation of employee? From understanding the power of new social media to giving our employees the tools they need to be tomorrow’s best recruiters, we’ll learn that it isn’t just those that are in the social ‘know’ that attract the best talent; it is those that tell the best story on the right channels that come out ahead.