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CHINA ROUTE-TO-MARKET: Finding your way into China's omnichannel landscape
In the first quarter of 2021, China's GDP grew by 18.3% compared to the same period last year i.e., a record since 1993. Consumer brands are benefiting from the rise of the disposable income per capita (+13.7%) and the increase of household consumption (+33.9%). As a result, online retail sales surged and China's annual shopping festival ("11/11") nearly doubled to reach US$75 billion sales last year. Today, the majority of foreign consumer brands in China are reporting results beyond expectations.

While China offers lots of opportunities for foreign consumer brands, its omnichannel retail environment is likely the most complex in the world. In this webinar, our experts in Hong Kong and Shanghai will give you insights in China's online retail landscape and what are the key considerations to design a realistic go-to-market roadmap. You will also learn from our guest speaker Mr Boris Colruyt from Birkenstock Asia, who will share his on-the-ground experience in launching an omnichannel and digital strategy in Mainland China.

Introduction & facilitation :
by Christine Durroux, Senior Partner, KEA & PARTNERS, Paris
Live from Hong Kong, Paris and Shanghai:
Claire Gourlier, Founding Partner, KEA EUCLYD, Paris
Rita Ma, Associate Director, FIDUCIA Strategy Advisory, Shanghai
Pierre Gargatte, Client Services Manager, FIDUCIA Management Consultants, Hong Kong

Guest Speaker
Mr Boris Colruyt, Chief Financial Officer, Birkenstock Asia Pacific, Hong Kong   

Kea and Fiducia work together for clients in need of support in Greater China.


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