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Future with Data (FWD) — Wisely’s Spring ’21 Release Event — Customer Intelligence
The explosion of technology that has entered the restaurant industry has opened new doors for brands to innovate and provide a better guest experience. But, it has also simultaneously fragmented the capture and actionability of customer data.

Wisely Customer Intelligence is an all-new solution that extends customer data into every other part of the business—the first-ever Customer Data Platform (CDP) for restaurants.

Join the event for the product unveiling and to hear the story of the successful pilot with Global Franchise Group (GFG), which owns and operates over 1,600 units across five concepts—followed by an engaging panel discussion with GFG as well as Union Square Hospitality Group.

Space is limited. Priority will be given to restaurant operators/executives/marketers and select industry partners. Upon registration, your details will be submitted for approval and your confirmation will be sent via email once your registration has been reviewed and approved.

May 20, 2021 01:00 PM in Eastern Time (US and Canada)

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Warwick McLaren
VP of Omni Channel of Marketing @Global Franchise Group
Warwick is currently the VP of Omni Channel of Marketing within the Global Franchise Group organization with over fifteen years of experience in the food and beverage industry. Warwick's current role oversees the development and execution of digital strategies and experiences across the GFG portfolio of brands. Warwick is driven by always looking at new and innovative ways to grow traffic and increase existing customers' purchase frequency. Warwick demonstrated this through the recent deployment of a new technology ecosystem for the Round Table Pizza brand, which has seen continued double-digit increases in online sales and transactions since its rollout. Warwick hails from Melbourne, Australia, and resides in Modesto, California, with his wife Julie and their new baby girl Maisie. While Warwick is a huge sports fan, his number one team will always be his Australian football club, the Richmond Tigers.
Ushashi Chakraborty
VP of Engineering @Wisely
Kelly Macpherson
Chief Technology and Supply Chain Officer @Union Square Hospitality Group
As Chief Technology Officer of Union Square Hospitality Group, Kelly is responsible for the development and execution of USHG’s technology strategy and oversees all tech systems and team members. In her role, Kelly fosters innovation, maximizes operational efficiencies, and enables data-driven decisions to grow our brands and optimize the guest experience at each and every touchpoint. A visionary and business savvy executive with over 20 years of experience, Kelly has an extensive background in strategy, development, execution, and operations across IT, shared services, and advisory roles. As Chief Information Officer for Restaurant Brands International, Kelly transformed the company mindset, aligned stakeholders, and set in motion an M&A blueprint that enabled rapid technology integration of both the Tim Hortons and Popeyes brands. In prior roles, Kelly worked with high-profile global brands including Abercrombie and Fitch and Hard Rock Café International.