Since the release of the ANA / K2 Intelligence Report into media agencies in 2015, the industry (and the trade media) has been obsessed with achieving media transparency. But in the face of the coming recession following the COVID-19 pandemic, will marketers need to change the focus away from transparency to achieve the media performance required or is media transparency more important for making media investments go further? Or perhaps marketers will and can achieve both?
Hosted by Darren Woolley, CEO, TrinityP3 with
Anton Buchner, Senior Performance Consultant, TrinityP3 and
Stephen Wright, Global Media Lead, TrinityP3
Anyone involved in the media, either investing hard earned media budget, procurement teams overseeing the governance, media agencies, adtech partners of media sales should participate in this discussion. Numbers are limited so book your place here now.