CPG Loyalty Programs have proven to be an effective tool for driving sales and motivating other valuable consumer actions. To be successful, CPG brands need to create loyalty strategies that are designed to address their unique industry dynamics such as an indirect relationship with consumers and a low spend per purchase.
In the recently released CPG Loyalty Engage Report, Loyalty360 and PrizeLogic surveyed over 2,200 US consumers to gain insights into how loyalty strategies motivate both purchase and non-purchase behaviors. The goal was to assist brands in developing program loyalty strategies for driving incremental purchase, first-party data acquisition, member engagement, and advocacy.
Join Loyalty360 and PrizeLogic as we dive into insights and takeaways based on CPG Loyalty Engage Report research and our collective experience.
Key themes covered during the webinar include:
• CPG Loyalty Program participation across demographics and by type of CPG product
• Why consumers enroll in CPG Loyalty programs
• Driving incremental sales and motivating strategic behaviors
• Keeping members engaged