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Now More Than Ever: Building Canada-wide Automation Solutions for Horticulture
Food security, labour shortages and the fragility of global supply chains have become leading challenges for many sectors of the national economy, including horticulture. The need and opportunity for automation is now, more than ever, critical.

Canada is in a great position to lead agricultural automation innovation by growing its horticulture equipment sector and has built a strong national network focused on developing Canadian expertise and solutions. This includes the Canadian Agricultural Automation Cluster, supported by Agriculture and Agri-Food Canada and hosted at Vineland Research and Innovation Centre (Vineland), as well as the Canadian Agri-Food Automation and Intelligence Network (CAAIN).

Vineland is proud to present this virtual automation showcase bringing together a diverse line-up of speakers with practical insights into the opportunities, challenges and markets for horticulture automation innovation.

Event host: Ian Potter, President & CEO, Vineland

Panel One: Seizing opportunity: growing the marketplace for horticulture automation
Moderator: Tania Humphrey, Vice President, Research & Development, Vineland

This panel will explore the need and opportunity for horticulture automation innovation and how new technologies are being adapted and adopted in the sector.

Panel Two: From idea to outcomes
Moderator: Hussam Haroun, Director, Automation, Vineland

This session will discuss pathways to programmatic support mechanisms, commercialization opportunities for Canadian economic growth and how to overcome the challenges of taking much-needed innovation into the real world.

02:49:00

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Speakers

Ian Potter
President & Chief Executive Officer @Vineland | Platform Genetics, Inc.
Ian Potter is President & Chief Executive Officer of Vineland, as well as President and Chief Executive Officer of Platform Genetics, Inc. Previous to Vineland, Ian served as Vice President, Engineering and Vice President, Business Management with the National Research Council of Canada (NRC) and previous to NRC as the Chief Operating Officer at Alberta Innovates – Technology Futures (AITF). During his 10 years at AITF and its predecessor, the Alberta Research Council (ARC), he held several leadership and management positions in energy, environment, greenhouse gas technology and human resources. Dr. Potter has a successful track record in innovation and strong experience developing and collaborating with a broad network of stakeholders. He holds a PhD in Mechanical Engineering from the University of Calgary.
Kerry Wright
Chief Executive Officer/Directrice générale @Canadian Agri-Food Automation & Intelligence Network/Réseau canadien de l’automatisation et l’intelligence agroalimentaire
Raised in a small rural Southwestern Ontario agricultural community, Kerry is a long way from where she thought her career would lead when she enrolled at the University of Guelph with a view to becoming a dietitian. The UofG food science-oriented program differed from most in that it offered business components. The combination of her grassroots upbringing and a food science specialisation led her to the Beef Information Centre (BIC), where she spent 10 years, discovering innate abilities in marketing and business before leaving as the National Product Development Manager. More importantly, working at BIC was fun, instilling in Kerry a love for, and interest in, Canada’s agriculture and food sectors. This set the stage for her next opportunity with the Mallot Creek Group, a growing, Elora, Ontario-based agri-food consultancy she would call home for Ontario-based agri-food consultancy she would call home for almost 17 years, rising to the level of vice-president.
Michael Curry
Chief Executive Officer @Mycionics Inc.
Michael joined Mycionics as Chief Executive Officer in 2019 to lead the commercialization of the world’s first robotic mushroom harvesting system. His primary responsibilities involve strategic planning and overall corporate leadership. He brings over 15 years of experience investing in sustainable agriculture and healthy food companies in North America with InvestEco capital, acting as an investor, portfolio board director, strategic partner and operator. Prior to Mycionics, Michael invested in an automated greenhouse company producing micro and leafy greens, selling to all major retailers across Canada. He also formerly spent 6 years on the board of the Stop Community Food Centre and as trustee for Trees Ontario. Michael was raised on a farm in southern Ontario and studied geography at McGill University while spending summers in Northern Canada planting trees and supervising reforestation projects. He is passionate about nature and loves spending time exploring the great outdoors.
Jayson Myers
Chief Executive Officer @Next Generation Manufacturing Canada
Jayson Myers is the Chief Executive Officer of Next Generation Manufacturing Canada. NGen is the organization that leads Canada’s Advanced Manufacturing Supercluster, an initiative funded by the Government of Canada that will leverage more than $600 million in collaborative, industry-led projects aimed at building world-leading advanced manufacturing capabilities in Canada. Jay is an award-winning business economist who specializes in industrial and technological change. Between 2007 and 2016, he served as President & CEO of Canadian Manufacturers & Exporters, Canada’s largest industry and trade association. Jay has been widely recognized as one of the most influential economic policy advocates in Canada. He is an advisor to both private and public sector leaders, and has counselled Canadian prime ministers and premiers, as well as senior corporate executives and policymakers around the world.
Ray Price
President | Director of the Board @Suntera Group
Ray Price is President of the Sunterra Group of Companies including Sunterra Meats, Sunterra Markets and Sunterra Farms based in Alberta and the Midwest U.S. Mr. Price is Director of the Board for the Canadian Meat Council and has also served on the Board of the Government of Canada’s Council of Science and Technology Advisors.
Hussam Haroun
Director, Automation @Vineland Research and Innovation Centre
Hussam joined Vineland Research and Innovation Centre in 2020 as Director, Automation. Hussam worked for several years in the telecommunications industry, advancing to the level of senior design engineer with a large Canadian telecom company where he managed multimillion dollar projects. He returned to graduate school where he patented and commercialized a new technology with the creation of his start-up company. As CEO he secured more than $3 million in seed investment and grew the company to multiple millions in annual revenue and 30 employees. Hussam is an Electrical Engineer by training and holds a Masters of Engineering, Entrepreneurship and Innovation degree from McMaster University.
Dave Smardon
Chief Executive Officer @Bioenterprise
Dave is an innovation-focused entrepreneur and CEO, leading Canada’s food & agri-tech engine. Under his guidance, Bioenterprise is navigating the shifting Canadian landscape of food, agriculture, and clean technologies delivering deep impact through high-growth scaling projects. Dave’s corporate background includes Apple Computer Inc., Texas Instruments, angel investment and his own entrepreneurial pursuits. Dave believes in the potential of agri-tech to adopt emerging technologies and that the Canadian ecosystem can work together towards global leadership.
Niki Bennett
Innovation, Adaptation & Plant Protection Lead @Ontario Greenhouse Vegetable Growers (OGVG)
Niki has been with OGVG since 2014 and oversees research projects on behalf of over 200 member-greenhouses who grow cucumbers, peppers and tomatoes in Ontario. Niki is also active in seeking out crop protection solutions, promoting plant health, advocating for increased research funding and involved in many provincial and national initiatives. The Ontario greenhouse vegetable sector represents approximately 3000 acres and an annual farm gate value of more than $1 billion.
Chris McQueen
Vice President, Operations @Vineland
As Vice President, Operations, Chris is responsible for Vineland’s operations, safety, human resources and facilities, including greenhouses and research farms. Chris holds an MBA from Wilfrid Laurier University and has more than two decades of municipal management experience with Niagara Region and as a management consultant. Most recently, McQueen built and led the management consulting firm Disruptive Ideology Inc. He worked with a diverse range of clients, assisting with strategic planning and execution, business plan development, financial sustainability planning, leadership development, performance management and promoting positive corporate cultures.