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Designing a Go-To-Market Strategy For Your App’s Subscription Offering
Dreaming of strong recurring revenue for your app? It’s time to launch a subscription feature with a world-class Go-to-Market (GTM).

With Google’s new reduction in subscription Play Store fees from 30% to 15% for subscriptions, now is a great time to add a subscription to your monetization strategy.

This webinar will cover actionable strategies and tactics to include in your app’s new subscription GTM. This session will include designing brand guidelines, value-based segmented messaging, user engagement, community contests, leveraging user-generated content, and how to be ready for launch day!

Join Jenny Pollock, Lead Subscription Monetization Manager at Together Labs as she shares her tested tactics for designing a strong GTM for your app’s new subscription offering. The session will end with a Q&A.

Jan 26, 2022 12:00 PM in Eastern Time (US and Canada)

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Speakers

Jenny Kay Pollock
Lead Subscription Monetization Manager @Together Labs
Jenny Pollock is Together Labs’ Lead Subscription Monetization Manager. She’s passionate about customer research, driving monetization and partnering cross-functionally to bring product improvements to customers. Find her discussing all things tech on Twitter at @Jennykaypollock.