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NEW RESEARCH WEBINAR: Understanding Barriers and Opportunities of Next Generation Boaters

On the heels of Discover Boating’s audience segmentation and behavior research which was leveraged to create the recent launch of the Discover Boating brand identity and See You Out Here campaign, the team did a fresh dive into the next generation segments to understand any behavioral shifts post-pandemic. The research shared in this webinar will look into the mindset of the next generation audience to better understand how to connect with and attract them to boating. Speakers include: Ilana Bryant, Head of Strategy, Cutwater Agency; Kevin Williams, VP Marketing, NMMA; and Ellen Bradley, Chief Brand Officer and SVP Marketing and Communications, NMMA.

Mar 30, 2023 01:00 PM in Eastern Time (US and Canada)