Digital Marketing is becoming more and more crucial for community financial institutions to engage with their members in a personalized, timely, contextually meaningful manner at a channel of their choice. Marketing automation technologies help them execute the marketing plan and deliver better results.
In this webinar, executives from the most progressive financial institutions will share their perspectives on the following areas.
-What were the biggest challenges that they are solving through marketing automation tools?
-Why are these challenges significant?
-What hurdles did they encounter in implementing and using the technology from people, processes, and technology perspectives?
-What was the value that was delivered to the members, staff, and the organization, and finally, the lessons learned and mistakes to avoid?
This webinar is going to be useful if you already have a marketing automation technology in place and looking to maximize the value or if you are in the market for a new marketing automation technology.