-- All you wanted to know about pricing and product launches, but were too afraid to ask..
----Brand-Price Trade-Off (BPTO) is a specialised tool that helps answer pricing questions for consumer goods in a competitive context, such as:
How will revenue, profitability, and market volume perform after launching a new product at a specific price point?
How will revenue, profitability, and market volume perform after re-pricing an existing product?
Where will the NPD source volume from (cannibalise your other products or take share from competition)?
What is the effect of awareness and advertising on the adoption of new concepts?
- In this webinar, we will explore key concepts of Brand-Price Trade-Offs, to see exactly how they can be used to perfect your NPD launches.
We will walk through the entire process of performing a BPTO, from experimental design and set up, response collection and analysis.