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ITV Backing Business - Brand purpose for the next generation: how to shape culture for good
Young people have real concerns about the future for themselves and the planet. They have different needs and expectations - but do brands understand these and are they doing enough to address them without falling into the tokenism trap?

This webinar will begin by exploring the key trends amongst 16-24s right now with youth specialist research consultancy YouthSight. It will then move on to focus on mental health, one of the most pressing concerns we are seeing in this age group, and explore how brands can play a positive, authentic and meaningful role in this space with our expert panel of speakers.

Glenn Gowen, ITV's Head of Audiences, will host this webinar and be joined by:

Dr Alex George, A&E Doctor and Youth Mental Health Ambassador to the Government
Simon Gunning, CEO, CALM (Campaign Against Living Miserably)
Susie Braun, Head of Strategy and Communications, Social Purpose, ITV
Josephine Hansom & Vanessa Patel, YouthSight

Apr 21, 2021 11:00 AM in London

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Speakers

Dr Alex George
A&E Doctor & Youth Mental Health Ambassador to the Government
Simon Gunning
CEO, Calm
Susie Braun
Head of Strategy and Communications, Social Purpose, ITV