In this webinar, learn five fundamental approaches to pricing. Price to Win, Market-Based (Top-Down) pricing, and Cost-Based (bottom-Up) pricing. The Hybrid approach to pricing and the alternate pricing Strategies. Learn what is a best value purchase. Often government agencies will buy based on overall values of the proposal, and not based on lowest price. Understand typical contract types, such as, fixed priced, T&M (time and material), or Cost type. And know the difference between direct cost and indirect costs.