2020 was a difficult year for the food and beverage industry. So much of what happened was completely out of the control of the individual business owner. It’s time to take back control of the relationship with your customer, rely less on “middle-man services” and make 2021 the year that propels your business to the next level. Rob Frost and Dan Holen, Principles of Boelter Blue, share their latest insights and lessons learned from helping countless customers focus on enhancing and perfecting their digital location. Whether you’re an independent operator of a single or multi-unit restaurant, ghost kitchen, corner tavern or new and exciting craft brewery, establishing your digital footprint through a variety of easy-to-use tools and marketing strategies is a recipe for attracting new customers, engaging with your regulars and growing your business.