There comes a time in many campaigns when you need to be the bearer of disappointing news and you know that it may not be well received. And sometimes you need to give feedback to vendors and even buyers that you feel may create tension and conflict. Rather than resisting or skirting around the issues, it’s time to embrace 'PDC's' and the freedom and progress they bring.
What we will cover:
- Emotional detachment
- Set expectations/get specific
- Language matters
- Is it confrontation or collaboration?