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Online Lead Quality – Tools to Discern Authenticity
LeadReview® by iDatafy® has helped distance education schools avoid buying fraudulent online leads/inquiries for the past nine years (more than 100,000,000 leads checked!). Online inquiry/lead generation holds the most promise of all current online advertising methods to directly connect interested consumers with companies or institutions providing a valued service.

The challenge for online marketers is to identify which new online inquiries are truly new. iDatafy® is here to help with LeadReview®– the master bad lead database for online marketers. The leading online inquiry buyers report their bad leads to iDatafy® and check their new inquiries against the master database to shield against known bad leads.

iDatafy® is providing this webinar to share information on its extensive research on marking fraud and how to implement an audit of lead generation activities to identify which inquiries are truly new and authentic.

May 18, 2021 02:00 PM in Eastern Time (US and Canada)

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Speakers

Dave Wengel
Founder/CEO @iDatafy
Dave Wengel is the Founder and CEO of iDatafy, a Little Rock, Arkansas based information services company. iDatafy specializes in building FERPA compliant data consortiums that help clients solve tough business problems. From stopping online marketing fraud and federal student aid fraud to helping employers find certified job talent, iDatafy is on the cutting edge of delivering valuable data insights that can't be found anywhere else.