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Agile Social Media Marketing in 2020
How has social media marketing pivoted in 2020? You must be present online. You must have a voice. You must be current. Today’s difficulty is in how to effectively reach your audience using the time and resources that you have, and within the lens of both a health crisis and political unrest. In this webinar we will discuss how social media marketers have had to quickly adapt in 2020. Our panelists will provide best practices, tips and techniques B2B marketers can use to both obtain and engage their followers during periods of uncertainty.

Aug 13, 2020 05:00 PM in Mountain Time (US and Canada)

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Speakers

Amanda Riggio
Sr. Innovation Strategist @Ogilvy
Amanda Riggio has been with Ogilvy since 2018, working with a diverse portfolio of clients ranging from tech to CPG to healthcare. She began her time with the organization within the Experience Design group, helping IBM create customer-centric experiences to drive sales and digital performance. Amanda has since taken that knowledge on to the Innovation team, where she partners with capabilities across the network to define the role of digital and emerging innovations for clients’ brands. She’s passionate about innovation with purpose, and ensuring all efforts connect back to clients’ business challenges and consumer needs. Most recently, Amanda has been supporting the development of communication and response plans for major pharmaceutical brands in response to COVID-19 and Racism in America as it relates to the immediate and FY21 planning.
Emily Larsen
Social Media Specialist @Blue Bear Creative
Emily Larsen is a Social Media Strategist whose work includes developing and implementing multi-channel strategies, collaborating with creative teams to develop thumb-stopping posts for wide-reaching social accounts, and executing award-winning digital campaigns. Emily has worked at agencies large and small, from Florida-based Zimmerman Agency to Denver-based Blue Bear Creative, as well as in-house at companies such as Chico’s and Sandals Resorts. When she’s not on social media or in the office, she enjoys spending time with her Chief Barketing Officer (Gracie), camping, hiking, and experimenting in the kitchen.
Danielle Bilbruck
Digital Strategy & Demand Gen Consultant @Broad Digital Marketing
Danielle Bilbruck brings over a decade of holistic marketing strategy to the table, and has long been a speaker and advocate for not only more nimble strategies that pivot well year to year, but also increased transparency and responsibility in marketing activity and customer experience. Danielle has spoken at conferences nationwide about the careful balance of going "back to basics" but staying on top of how customers are engaging with marketing actions here and now. She serves a global client list as the owner of BROAD Digital and is currently based in Denver with her partner, two dogs, and too many plants.