How has social media marketing pivoted in 2020? You must be present online. You must have a voice. You must be current. Today’s difficulty is in how to effectively reach your audience using the time and resources that you have, and within the lens of both a health crisis and political unrest. In this webinar we will discuss how social media marketers have had to quickly adapt in 2020. Our panelists will provide best practices, tips and techniques B2B marketers can use to both obtain and engage their followers during periods of uncertainty.