Gain an understanding of what content marketing is, how it can help your small business, and where to begin!
A top priority for driving sales in today's digital world should be to consistently create valuable content and effectively distribute it to your specific target audience.
SPONSORED BY: TD BANK
WHO SHOULD ATTEND:
Owners of existing businesses and start-ups
IN THIS WORKSHOP, WE WILL COVER:
-What content marketing is and how it can benefit your business: real-world examples and case studies throughout.
-The broad impact content can have across all marketing efforts including search engine optimization, lead generation, social media engagement, ad campaigns, and driving sales!
-How to begin by researching what your target audience is looking for and how to answer their questions with content
-The wide array of different formats and types of content to choose from. Anywhere from social posts, blog posts, infographics, quizzes, to white papers and ebooks, and even videos.
-How to promote and measure performance once the content is produced