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What Is Content Marketing and Why Should I Care? - SCORE Westchester
OVERVIEW:
Gain an understanding of what content marketing is, how it can help your small business, and where to begin!

A top priority for driving sales in today's digital world should be to consistently create valuable content and effectively distribute it to your specific target audience.

SPONSORED BY: TD BANK

WHO SHOULD ATTEND:
Owners of existing businesses and start-ups

IN THIS WORKSHOP, WE WILL COVER:
-What content marketing is and how it can benefit your business: real-world examples and case studies throughout.
-The broad impact content can have across all marketing efforts including search engine optimization, lead generation, social media engagement, ad campaigns, and driving sales!
-How to begin by researching what your target audience is looking for and how to answer their questions with content
-The wide array of different formats and types of content to choose from. Anywhere from social posts, blog posts, infographics, quizzes, to white papers and ebooks, and even videos.
-How to promote and measure performance once the content is produced

May 11, 2021 10:00 AM in Eastern Time (US and Canada)

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Speakers

Pete Gosling
CEO @Gosling Media
• With a passion for helping businesses tell their story to the world through innovative digital experiences, Pete has spent his 15+ year career in digital marketing and creative production. Pete started Gosling Media in 2018 with a focus on helping all businesses deliver on their marketing needs through a mix of brand strategy, creative production, and modern marketing tactics. Residing in Rye Brook and with offices in Irvington, Gosling Media is actively working with SCORE Westchester to help small businesses grow through this new era of digital transformation.