You know what we love better than digital marketing? All the tracking you can do with digital marketing. Let us show you what you can track and what you should track. We will look at website analytics like traffic, conversion, visits by device, page views and destination, visitors and more. Then we will review advertising analytics like impressions, CPC (cost per click), click through rate, cost per acquisition, device breakdown and conversion type. All of this will lead you to realize whether your marketing is working and producing the right results. Grab a pen and paper and get ready to analyze!