You've completed the Pain step and now you need to discuss money. Sounds easy, right?
I know I'm not alone in knowing that I've lost business because I screwed up this transition. Even the tonality of the two conversations is different.
There is an art and science to ensuring that you make this transition with your prospect one where any objections are neutralised and your prospect emerges from the process comfortable with paying you a premium for your products and services
Even if you're a Sandler veteran, this is ALL NEW CONTENT that will deliver immediate and devastatingly powerful impact