The pandemic has changed the way cars are purchased, with less emphasis on showrooms and more on online sales, especially thanks to the rise of sites like Carvana. As the role of the automotive dealership changes, display graphics are themselves playing a role in redefining the auto dealership. How can signage and display graphics producers help these businesses navigate what can be rocky roads?
On Wednesday, October 27 at 1 pm ET, WhatTheyThink Managing Editor Richard Romano will be joined by Maggie Harlow, Owner and CEO of Signarama Downtown Louisville (Ky.), who has not only done projects for the automotive market, but whose family has a long history in the auto industry itself.
What you’ll learn:
• The changing nature of the auto dealership.
• The role of signage and display graphics in auto sales.
• How sign and display graphics providers can potentially break into the automotive market.
“Driven to Distraction: Display Graphics and Signage in the Automotive Industry” is the latest installment in WhatTheyThink’s monthly half-hour LunchNLearn webinar series.