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The State of Identity in Online Advertising; A Focus on Canada
After our first successful state of the nation on iOS 14.5 in March 2021, there was a groundswell of learning and anticipation about what’s next.

We’re now in it, and we’re back to bring industry leaders together to discuss what the state of ad targeting is right now and what’s next. Are we moving towards an aggregated view of the world or will one-to-one advertising still play a role? How can Canadian marketers navigate the patchwork landscape of conflicting policies around addressability, how will these changes affect CPMs and marketing mix modeling (MMM), and what can marketers do to prepare for future Canadian privacy legislation changes?

Listen to experts discuss all this and more at this informational webinar.

Nov 18, 2021 01:00 PM in Eastern Time (US and Canada)

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Speakers

Andrew Casale
President and CEO @Index Exchange
As President and CEO of Index Exchange, Andrew leads the brightest minds in advertising technology across the U.S., Canada, Europe and APAC. With a sharp focus on delivering benefits to media companies like The New York Times, Hearst, Daily Mail and Conde Nast as they tackle the world of automation, he’s built Index Exchange as one of the only pure-play and transparent ad exchanges in the advertising ecosystem. While he’s responsible for providing strategic direction and market vision to the company at large, he’s also hands on with all day-to-day corporate operations.