Product design and packaging are an essential part of every Utah company’s operations. Your brand is your image—but it is more than just a name or a logo. Valuable consumer recognition may derive from the look of your packaging, the tune of your jingle, or even the colors used in your store. Join Maschoff Brennan shareholders Parrish Freeman (https://mabr.com/professional/parrish-freeman/) and C.J. Veverka (https://mabr.com/professional/cj-veverka/) as they explore how trade dress law can be a powerful tool to distinguish your brand within the marketplace, and how to use trade dress to protect against competitors looking capitalize on your goodwill in the marketplace.