Each year, many public health agencies and stakeholders launch health promotion campaigns without taking the time to gain important insights about the target audience. Learn how research into a target audience can strengthen your ability to communicate effectively to its members. This session will acquaint participants with high- and low-cost research tools for gaining insights about an audience.
1. Summarize the types of insights that audience research can provide to public health officials or organizations
2. Identify the four leading forms of audience research
3. Explain why it may be desirable to choose a focus group moderator who is a member of the target audience