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Heritage Tourism Starts With A Marketing Strategy


Mar 31, 2021 12:50 PM

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Josh Sherretts
Co-Owner @Bull Moose Marketing
Josh has spent over a decade reinventing and growing both nonprofit and for-profit companies. He began his professional career at a local museum close to the brink of financial collapse. While at this position, he gained valuable experience in managing capital campaigns, coordinating events, and has engaged in team building to achieve both fiscal and reputational growth. Josh brought this experience to the for-profit sector, co-founding Bull Moose Marketing and overseeing its business development functions. He works with an array of organizations using comprehensive marketing strategies and digital resources. Josh is a regular speaker at conferences, presenting digital marketing strategies and technology tools for business and nonprofits. He is an occasional contributor on NPR, has authored two books on local history, serves on the board of the Crawford County Convention and Visitor's Bureau, and is the President of the Crawford County Historical Society.
Julie Fitzpatrick
Executive Director @Pennsylvania Downtown Center
Julie has been with PDC since 2005 and was appointed as the Ex. Director in July 2019. She has been involved with a variety of projects in communities all over the commonwealth, including community visioning, developing regional downtown revitalization strategies, establishing tourism infrastructure plans, and developing business improvement district plans and other strategic planning activities. She also provides board and committee education and technical assistance to designated DCED Keystone Communities Main Street and Elm Street programs, as well as to communities that are non-designated. Currently, she is working with PA Department of Conservation and Natural Resources (DCNR) on the concept of Nature-Based Placemaking and other projects. Julie resides in a 210 year-old home along the Susquehanna River in Lancaster County and enjoys the trail and small town charm of Marietta.